The business of eateries is a buzzing business whether it is a street vendor, or restaurant or a hotel. There is a huge potential for this industry for existing as well as budding restaurant business considering the growth in the population and number of mouths to feed and the growth in the number of persons wanting to eat outside. There is a tough competition between the existing and the new restaurants. Those who are not competitive enough, either struggle to survive or just close down. So how really can one run a restaurant successfully?
- Set out a signature dish that your restaurant is or will be famous for. The access, the menu, the interiors which stand out from the others or even the uniform of the staff all comprise of some unique selling proposition to the restaurant.
- The locality should be chosen wisely. This factor plays a major role in the success of the restaurant. Identify the potential customer, choose the proper location and target them .Here check out the following-A location in the front and visibility, If it’s on the upper floor ensure there is a lift. The size of restaurant not to be too cramped, parking space, amenities like a power back up are all essential ingredients to set the restaurant.
- Try to optimize the margin without compromising on the quality of the food being served to set a balance in the cost factor. The cost can be worked out easily and wisely by buy in from a vendor who offers discounts or choosing a place which is well lit so less cost on EB etc.
- Never overstock. Check inventory at regular intervals. Replenishment of stocks properly checking the weighing scales etc is as important. Use seasonal products and ensure products are used on FIFO basis. Check shelf life of products and use it before it gets spoilt to minimize wastage.
- Happy staff gives more productivity. So try to keep the staff happy. Ensure roles and responsibilities are demarcated to avoid chaos in the kitchen. Teach them to handle emergency situations and handle customer complaints in a very humble manner. Give them proper competitive salary, incentives and deserved leave.
- Upgrade the technology in the restaurant. Try providing free wifi, online ordering facility and acceptance of mobile payment. Using technology for the day to day management will help to maintain stock more accurately and also will help proper accounts and inventory management.
- One thing every shop or hotel, restaurant has to remember is that the customer is the king. Without the customer no business can shine. When the customer is happy with the services and food they will refer more people. One negative comment can ruin the show. Don’t hesitate to apologize if wrong.
- Keep all the statutory licenses and papers required to run the restaurant in place.