Jewelry at best can be considered to be a piece of art that gets its true value only when people react to it emotionally. How true it is that emotions add value to jewelry. To the wearer, the joy of wearing a piece of art around one’s neck or dangling from one’s ears is an emotion that needs no description. This transcends emotions that are unique to the wearer, and is a combination of pure joy, pride, and the strengthening of one’s status in society.
To the onlooker, it creates a different type of emotion that starts with awe and sheer appreciation of a piece of art and ends with a lot of envy for the wearer, envy that could only end when one gets to own such a piece. Undoubtedly, these emotions are basic to all human beings and are reserved for anything that has tremendous value and is owned by someone else.
Recorder historical evidence shows that jewelry making goes back to nearly 115,000 years when the Neanderthals roamed the earth.
Beads made of stones, shells from the sea animals and eggs, and marble have been discovered from different parts of the globe during different period is man’s history.
Early Europeans made jewels from animal bones and teeth, and mammoth tusks have been. Around 7000 years back the first sign of use of metal, especially copper to make jewelry has been recorded. Jewelry making became a serious vocation about 3000 – 5000 years back when the Egyptians started making ornaments in gold. They also used glass in making jewelry and many of them became status symbol.
Similarly, around the same period Mesopatamia also became a significant center for jewelry making. They created pieces of art using precious metals like silver and gold, and also used semi-precious stones. The Greeks introduced new techniques like wire making, twisting and casting them into different shapes. They also used gemstones in their jewelry.
The Asian continent has a long history in jewelry making. The Indian sub-continent has a history of jewelry making that dates back to about 5000 years. The Indus Valley civilisation contributed greatly in jewelry making as there was an unending supply of precious metals like gold and silver, and stones. The jewelry made in these parts were closely related to the religion followed in these parts, Hinduism. Generally women wore most of the jewelry.
The Chinese also were famous for their jewelry making skills. They mostly used silver embellished with glass and gems. Many other parts of the globe had their own forms of jewelry.
Conclusion
Today there is a tremendous growth in the jewelry market and this is bound to grow further. Huge corporates in this industry are pushing the growth further with newer marketing techniques. One such company is Nikola Valenti, who is using a subscription scheme to promote growth.